We see value in collaboration. To create the MyHealth app, we worked with Southcoast Hospitals from inception to completion, collaborating on every component including interface design, application functionality, and advertising strategy.

Our collective goal was simple: Create a dual-purpose iOS application. The result is MyHealth, which assists patients while promoting Southcoast Hospitals as a progressive health-care system functioning on the forefront of technology.

The MyHealth app is a compilation of essential information. Users can keep track of medications and prescriptions for multiple family members, find a doctor, or contact a hospitalized patient using the E-mail a Patient functionality. In addition, MyHealth integrates Southcoast’s social media feed into the News feature, aggregating the hospital’s RSS, Twitter, and YouTube feeds.

We build creatively comprehensive web experiences. To promote Maine Credit Unions’ SURF ATM Network for our client Synergent, we constructed a campaign with an informational web experience that expanded into print, social, mobile and radio advertising.

The SURF Dude symbol represents an alliance of Maine Credit Unions that offers member access to surcharge-free ATMs at more than 200 locations. To increase consumer awareness for the SURF network, we created a web experience that outlines network benefits, preempts member concerns, and provides access to a list of all SURF ATM locations. Members could also download the SURF iPhone app for network locations, hours, and deeper information.

Collectively, each component of the site reinforces the brand and familiarizes consumers with SURF Dude. Mixing web, social, mobile, print, radio, and a SURF Dude t-shirt giveaway, we created an experience that encompasses the needs of client and serves the consumer.

For Blue Cross Blue Shield of Massachusetts' events, we developed a web-based RSVP system that transforms each invitation into a unique personal experience.

The invitation, sent on behalf of a registered BCBSMA staff member, is delivered via email and contains a link to the RSVP system. Using progressive enhancement, we designed a system that varies the experience according to each user’s web capacity. Users see the same visuals, regardless of if they are using a computer that supports Flash, a tablet that does not, or a mobile device like Android, Blackberry or iPhone: the system adjusts the presentation accordingly. After users respond, every invitee receives an automated email response.

When we set out to deliver and manage these invitations for BCBSMA, we prioritized user experience. We made sure that our web-based RSVP system could accommodate Flash, HTML5, and mobile, and we created an engaging experience for each email recipient.