How we collect visitor information
Clear GIFs. Like many web sites, we may use clear GIFs (also known as “web beacons,” “Internet tags,” or “pixel tags”). Clear GIFs are lines of code that allow web sites to summarize overall visitor usage patterns and to provide personalized services. We may use clear GIFs, for instance, to track visitor preferences or to gather aggregated information about visitor usage patterns. We may at our discretion use clear GIFs to collect any Personally Identifiable Information about visitors.
Passive Automatic Electronic Collection. Like operators of most other web sites, we collect and log information automatically, either directly or through a third party service provider. For example, we collect your Internet Protocol (“IP”) address, the name and location of your Internet Service Provider, the type and version of your browser, the length of time you visit the website, your search queries on the web site, and the average number of pages you viewed. Logging your IP address does not by itself provide us with your name, email address, or home or work address. We use this log information for systems administration purposes and for technical troubleshooting. We may also use it to gather general demographic information about you, such as your general location.
How we use visitor information
We use Personally Identifiable Information collected from visitors and from visitors logged in to the web site for several important purposes, including:
a) to help us fulfill service requests
b) to notify you about sweepstakes and promotional events and to allow you to participate in those sweepstakes and events
c) to protect the security of visitors and the web site
d) to facilitate e-commerce transactions, such as purchases of goods and services
e) to help prevent fraud
f) to provide you with a web site and services of enhanced value to you
g) to market and promote our services and website
Some of the sweepstakes and special events that we may notify you about may be produced with the support of non-affiliated sponsors or our promotional partners. We may use Personally Identifiable Information collected in conjunction with such events to market additional services and events by Pidalia, by its promotional partners, by sponsors, or by all of these entities. For each sweepstakes and special or promotional event, we will post applicable rules for the event on the web site. We may also post on the web site any supplemental terms, conditions, or privacy provisions for the specific event. We use anonymized or aggregated information to improve web site services, to gauge the effectiveness of the web site, and to improve and enhance visitors’ experiences on the web site. In some cases we may combine information collected from visitors logged in with demographic or other information (such as census records or customer information in our regular business records) for aggregated and anonymized studies. We use such studies to improve, market and promote our services and this web site. We do not use these studies to identify your individual browsing, however we may use them to tailor advertising to individual visitors.
When we disclose visitor information
How long we will keep visitor information
Pidalia may retain Personally Identifiable Information and other information collected through the website for as long as is reasonable for the purposes for which it was collected.
How we protect visitor information
We follow industry-standard practices to protect information collected through the web site. Visitors’ Personally Identifiable Information is stored in Pidalia databases in physically secure facilities. Visitors’ financial and payment card information is transmitted via encrypted technology. If we share visitor information with Pidalia affiliates, the affiliate will follow similar practices to protect Personally Identifiable Information collected through the website. Any information transmitted over the Internet may be subject to breaches of security. Although we follow commercially reasonable practices to securely store the information we collect and to work with responsible third parties, we cannot guarantee these practices will prevent every unauthorized attempt to access, use, or disclose such information.
Service providers’ and other third parties’ collection and use of information
How we protect children’s online privacy
This web site is not directed to children under the age of 13. We do not knowingly collect Personally Identifiable Information from children under the age of 13. If we become aware that we have received Personally Identifiable Information of a child under 13, we will delete the information from our records.
Notice to visitors from outside the U.S.
Notice to California residents: Your California Privacy Rights
Individuals who reside in California and who have provided their Personally Identifiable Information to the website may request information regarding disclosures of this information to third parties for direct marketing purposes. Such requests must be submitted to us at the following address:
265 Franklin Street Suite 1702
Boston, MA 02110
Such requests may be made only once each calendar year. We may not respond to requests sent to addresses other than the one shown above.
Questions about the Policy
265 Franklin Street Suite 1702
Boston, MA 02110
Effective: January 4, 2017