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Pidalia | Work | Animal Medical Center

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Animal Medical Center Envelope

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Female hand holding a white envelope on black background

Merging data and design to raise money for veterinary research and treatment

Animal Medical Center (AMC) in New York City is a non-profit academic veterinary hospital that promotes the health and well-being of companion animals through advances in treatment, research, and education. As a non-profit, AMC relies on the support of generous donors to provide quality care and veterinary advancements. When AMC came to Pidalia, their direct mail solicitation program was losing money and turning away donors. Today, with Pidalia, AMC

Animal Medical Center Contribution Page

Backstory

AMC

CHALLENGE

AMC was producing and printing direct mail pieces, but wasn

SOLUTION

After meeting with AMC, we set out to analyze their program and generate a strategy for turning the solicitation program around.

Analyzing their donor data, we learned a lot about their supporters:

  • Some were giving extremely small donations–no more than $1 in some cases–that didn
Dog
Outcome

Pidalia has successfully turned around AMC

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