CTPartners is an executive search firm that places executives in some of the highest-quality positions worldwide. Each quarter, CTPartners produces a magazine, PQR, that is geared toward C-suite executives and explores important business topics.
As reading habits have changed, it became important to transition PQR into a digital edition. The magazine was re-imagined for digital, but CTPartners needed to communicate that a digital edition was available and where people could read it.
As a worldwide practice, CTPartners has a team of consultants who have personal relationships with the candidates they are placing. Pidalia built an email platform that not only informs C-suite clients that a new edition of PQR is available and where to get it, but uses the personal relationship to drive adoption. Each client receives a responsive email directly from the consultant they work with, which includes links to the content in both e-reader and downloadable PDF formats.
With this new delivery system and communication format, CTPartners knew they had a real winner in PQR Magazine. How did they know? Through a set of robust reporting tools, CTPartners can tell, in real time, the number of opened emails, which copy worked best, and which format of the publication was most popular.