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Voya Financial Welcome Page on Tablet

We love what we do, and it shows in the work that we produce. Here is a collection of selected work from our portfolio of services.


Web Page on Phone

Engaging to Enroll

Voya Financial needed an automated communication campaign and interactive tools for educating their client’s new employees about the benefits and options within their 401(k) plan. With new employees joining their client on a daily

Welcome Screen

Backstory

Voya administers and maintains their client’s 401(k) plan. A key component in administering the plan is the communication of plan options and benefits to new employees.

Voya needed a way to send timely enrollment information and communicate benefit options to prospective plan participants. They turned to Pidalia, as we have an excellent record of success in producing technology and communication on their behalf.

CHALLENGE

Voya and their client needed communication tools that elegantly informed new employees about their 401(k) plan and retirement options. And, as the communication program was to be a long-term solution, they needed a forward-thinking microsite and email design that work for both today and tomorrow.

The experience couldn

SOLUTION

Pidalia studied the supplied data and was able to design a responsive website, within the client’s brand guidelines, that utilizes adaptive technology for the best presentation on any device. We all know that the central tenet of responsive web design is flexibility, but what about adaptive design?

Adaptive design, a synonym for progressive enhancement, is a web design strategy that emphasizes the core content first–and then progressively enhances the presentation and features of the site according to the capabilities of the end-user

Log In Screen
Outcome

Enrollment in the plan is up, and more members are taking advantage of the company’s contribution match. Feeling secure in their retirement benefits, the client’s employees are able to focus on work and quality of life.

Benefit administrators don

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